Browsable Online catalogues
To provide our customers on a short-term basis detailed information on our assortment and special products, we have implemented online versions of our catalogues.
You can get an overview on the following page:
http://www.berndes.com/katalog/int/The special feature: You can schedule articles in a well-known shopping basket functionality and request an offer without engagement in a few mouse clicks.
FACEBOOK APP: BOIL DOWN THE PRICE
On Facebook our goal is to communicate with our target group. Furthermore selling of cookware is the main focus for us. To offer our fans something new without neglecting the playful character we have setup a reverse auction with the simple name: Boil down the price!
Every day we offer a new product with a start price and every fan now has the possibility to lower the price for 50 cent. The one who strikes first gets the product at the current price. That not only exciting but also generates new fans, because the more friends are being invited, the more everyone can profit from falling prices!
FACEBOOK ADVENT CALENDAR
To revitalize the BERNDES fan page on Facebook we started an Advent calendar on 1st of december:
24 days - 24 prizes
While opening the little door every day, you automatically took part at the raffle.
Within these four weeks we increased our fans from 1.070 to 4.200. At peak periods our fans shared the calendar 6.000 times with their friends per day and also the response through comments was unexpectedly high.
The brand Berndes remains. Today the company announced that the Italian producer of cookware Alluflon has taken over Berndes out of insolvency. Alluflon will participate with 75 % in the new company. 25 % will be hold by the management itself. Insolvency administrator Martin Buchheiser in Arnsberg declares that there will be Berndes quality products also in future. The price has been kept as confidential information so far. A new investor from the branch thus was found. Starting 1st of October 2012, the company will be operating as "Berndes Küche GmbH".
New holder will be the Italian company Alluflon Spa. Founded in 1970 in Mondavio (Pesaro/Urbino), the company announced a turnover of 98 Million Euro. Alluflon has been producing cooking pots for over 40 years now. Since 1986 the company owns Moneta, the oldest Italian brand in the sector of cookware. Moneta is the leading brand in Italy. The facilities of Alluflon in Mondavio count 400 employers. Concerning Berndes the new investor plans to keep production in Arnsberg. Giovanni Bruni, CEO Alluflon: "We will keep the existing Berndes brand strategy in terms of high-quality positioning and the focus on the quality footprint "Made in Germany". For these reasons, production will continue to be located in Arnsberg."
FACEBOOK FANRALLYE
The presence regarding social networks is fairly new, but BERNDES has a profile on facebook for a few months. To get more fans for the community BERNDES starts its “Fanrallye” in Germany. This is a contest where numbers of fans are counting. At the first day of the beginning all expectations exceeded more than expected. Within 48 hours more than 350 new fans could be generated.
The realization was carried out in common with the agency "7DC" from Dortmund.ALU COLOR FRY PANS
Do you want more color in your everyday life? BERNDES offers you “pantastic” colored pans. Find them in orange, red, dark purple and apple green! At the at the inner surface of the cm pan you can find a precious white ceramic coating in 24 cm and 28 cm size. Choose your color and bring it on your stovetop - for a healthy life and great fun while cooking.
WDR Servicezeit: BERNDES Stielwok Testsieger.
Für den Wokpfannen-Praxistest zog der WDR auch unseren INJOY SPECIAL EDITION Stielwok heran, aus gutem Grund wie der Test eindeutig zeigt.
Aufgrund seiner Zusammensetzung aus nickelfreiem Spezial-Edelstahl und Induktionplus-Kapselboden erreicht der Stielwok sehr schnell seine ideale Brat-Temperatur und dank Antihaftversiegelung auf PTFE-Basis (100% PFOA-frei) brennt nichts fest. Auch in Sachen Handling macht der Stielwok aufgrund des optimalen Gewichts und dem stets kühlen Stiel eine gute Figur. So überzeugt das Produkt am Ende Hobbyköchinnen und Hobbyköche sowie Küchenchef(innen) gleichermaßen.
BERNDES goes Social networks
By now Social Networks are the road to success. Therefore BERNDES seeks a close dialogue with consumers and interested parties through these channels in the future. The long-term target is building a lively community. Thereby the new Facebook appears fresh and attractive as well as the BERNDES brand and its products.
With a long tradition in Germany BERNDES offers not only a german facebook profile but also an English-speaking international profile. Please find information about regular promotions and room for questions, discussions and further more. The focus on communication is animation and emotion, enjoy cooking in connection with physical and mental health - and of course - Nelson Müller testimonial and highly decorated chef. You can find both Facebook profiles here:
Aktion Noblesse Keramik
Gleich zu Jahresbeginn wartet Berndes mit je 2 Schmor- und Bratpfannen auf, die sich durch ihren absolut formstabilen Aluminiumguss-Körper auszeichnen. Aber auch die äußeren Werte können überzeugen, denn die hochwertige Keramikversiegelung ist extrem kratzfest, bis 400° C hitzebeständig und sieht auch noch richtig gut aus: Innen ist sie in edlem grau gehalten und außen in sattem schwarz. Der Kunststoffstiel mit Edelstahlflammschutz ist bis 160°C hitzebeständig.
Berndes gibt 4 Jahre Garantie auf diese Serie, die nur für kurze Zeit erhältlich sein wird. Sie eigent sich für alle Herdarten außer Induktion. Endkunden können von attraktiven Einführungspreisen ab 39,99 Euro profitieren.
BERNDES ON TV "WDR-LOKALZEIT"
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